Vasa Park Resort Content Samples
Midsommar 2020
For this event, the goal was to share about an upcoming Midsommer festival— a beloved annual community event. This year, the company wanted to advertise their fresh take on an old tradition, as part of their recent rebrand.
Created a flyer and Instagram post using Canva to be shared via email, print, and social media.
Images would include bright bold colors and a minimalistic design, while maintaining traditional Swedish floral elements to appeal to multiple generations.
These images were printed, sent out to local community members, posted on bulletin boards, as well as shared across social media and the company website for a wider reach.
Navigating COVID-19
In the midst of COVID-19 related regulations and shut-downs, the company wanted a graphic for social media to address the situation.
Used Canva to create brief copy addressing the community. Focused on maintaining the company’s professional yet empathetic voice.
